
Hi, my name is Anne.
I’ve always had an entrepreneurial spark. With over two decades of (eclectic) entrepreneurial experience, I’ve gone from running a successful festival merchandise company to launching a healthy cake business. In the process of building, scaling, and eventually selling my previous companies, I’ve learned a thing or two about the wild ride of entrepreneurship, the highs, the lows, and the “what am I even doing?” moments.
But here’s the thing: success isn’t just about grinding harder or checking more boxes. Real growth happens when you align your work with your natural wiring. That’s where I come in. With ANother Coaching, I help entrepreneurs like you uncover your natural talents, work from your strengths, and find the flow that makes everything just click.
It was not always smooth sailing
In my first business in the festival scene, I started with a lot of creativity and dynamic energy. The fast-paced, exciting environment fueled my entrepreneurial spirit. But as the business grew and scaled, the grind set in. For years, I was running at full speed, managing the complexities of a growing company without taking the time to pause, reflect, or align with my true strengths. My business was thriving, but something felt off. It was hard work, but not the kind that fuels you. I was too busy managing day-to-day demands to focus on the bigger picture.
Eventually, my body hit the brakes. That was the wake-up call I needed. Selling my business gave me the time and space to zoom out, reconnect with myself, and understand what truly mattered. Around this time, I also discovered the impact of the talent scan. It showed me the subconscious strengths and blocks I’d been carrying all along but hadn’t fully recognized. Those insights were transformative. They gave me the clarity to realign my life and work. They’ve shaped how I approach both life and coaching since.


What this means for you
Whether you're feeling stuck, overwhelmed, or just out of sync, I help entrepreneurs like you rediscover the fun, flow, and freedom that sparked your journey in the first place. My coaching focuses on a holistic approach to success, one that aligns your work with your true self, bringing balance to both your business and life. With the right insights and support, we can uncover your untapped potential and turn the grind into a process that feels easy, energized, and exciting.
My unique approach
Combining a practical action-orientated approach and innovative proven tools grounded in psychology, I help you uncover your natural talents and identify the blocks holding you back. I work with driven entrepreneurs who are ready to amplify their strengths, gain clarity and embrace being unapologetically themselves. Together, we align your strengths with your work so that your business doesn’t just succeed, it thrives, with ease and energy. This isn’t your typical coaching; this is about real transformation that leaves you feeling balanced, energized, and ready to tackle your next big step.
I work with entrepreneurs who’ve lost (some of) their flow or aren’t getting the best out of themselves. Together, we unlock your pure power and take you to a place where your work feels like something you do with passion and excitement. No fluff, just your awesome self in action.



Anne’s coaching was transformative! She mapped my strengths with warmth and humor, leaving me inspired and empowered. Her insights sparked a positive shift in my business, and her encouragement gave me the confidence to move forward. This experience will always be a core memory for both my business as my personal growth—so grateful for my 'Bali Angel’!
T.J Milne,
Professional Dancer

In my career I have experienced many coaches and leadership training. Although each and every one of them has been of help, ANother coaching from Anne offers a refreshingly new perspective. Her approach unravels behavioral elements at your core. Through conversations with Anne you learn how those core elements impact your energy, and how others perceive you in certain situations. You learn how you can steer them to be more successful, realize more impact, get more work done, yet boost your energy at the same time.
Erik Rooijackers,
Head of CDO Information Management Services at ASML

Anne got me by surprise in so many ways. I personally resist overly hyped coaches and those who give me pep talks about my talents and potential. So, no... thats not what Anne does. She has a rare combination of traits like grounded, fun, sensitive, sincere and compassionate which all come together perfectly to deal with my skeptical (demanding) mind and sensitive soul. And her approach is super holistic, working with a shadow side really is a must to move anywhere. She has a knack for understanding what has to be unlocked to move forward. Like really move. She knows what it takes to grow. And thats why she can take you along. Thanks Anne. You're gold!